C. B. D. Three little letters that are capturing the attention of Med Spas, Skin Care Studios, Day Spas and Salons across the U.S.. CBD is making its way into pedicures, facial services, massage, and even hair treatments. How does cannabis find its way into the beauty industry? Where will it go from here?
Five years feels like lightyears ago in this niche of the market but was the beginning of the emergence of CBD into mainstream spa and salon services. There was anecdotal, and limited scientific evidence of pain and inflammation relief by using a topical cannabinoid concoction, but there were not readily available products. If you wanted a CBD massage, you had to either (1) know someone who knew someone who knew the secret codeword or (2) bring your homemade topical to your massage therapist and hope they would oblige. Sure, there were cannabis “topicals” being sold at marijuana dispensaries, but they were products intended for pain relief for “patients” holding “medical” cards and were not widely discussed, used, or thought of in a skin care studio, for example. Mainly because most products at the time contained CBD and its scary (fun) cousin, THC, therefore were only available to those who braved their way into a dispensary. When asking “why” and “how” a product worked, you were at the mercy of the education level of the budtender.
In order to understand cannabidiol and how it works in the skin, one had to dive deep into thousands of available published studies. Because CBD communicates with the Endocannabinoid System (ECS) and the ECS communicates with everything, you could imagine how much digging and sorting it took to find studies relating to skin and skin health or other efficacies relating to spa treatments.
Like several CBD skin care pioneers, one could discover studies on anti-inflammatory response in the skin, sebum regulation and even effects on melanogenesis. [1-3] This was great news for the skin care world as the main client concerns areaging, inflammation, acne and pigment issues. Additionally, a study indicating CBD has an antioxidant property greater than vitamins C or E meant it was only a matter of time before this powerhouse ingredient made its grand entrance onto the skin wellness scene. [4]
Working under the light of the still muddy, but permissive farm bill of 2014, formulators and companies began to surface and “toe in” to this untapped market with cannabinoid rich hemp extract meeting the “less than 0.03% THC” requirements. They faced challenges in effective formulations, questions about “dosing”, labeling and working to educate the public on what CBD really was and how it could help. If you listened closely, you may have even heard a whistling western tune, or a passing tumble weed in the background of this “Wild West” beginning of the movement.
Effective formulations: Initially, formulas were simple and basic; a little full spectrum extract in some coconut oil and voila, a topical! As extraction techniques became more precise, broad spectrum and isolate were more widely used. Formulations that were completely THC-free were helping to enhance offerings and ease the public perception.